There has been a 69-point bump among those ages 30-49, from 8% in 2005 to 77% today using social media.

Usage among those 65 and older has more than tripled since 2010 when 11% used social media. Today, 35% of all those 65 and older report using social media, compared with just 2% in 2005″ – Pew Research Center

With 1.44 billion monthly active users, Facebook is the market leader for social networking sites.

Boasting a community of over 300 million users sharing over 60 million photos every day, Instagram is one of the rising stars of social media.


In recent years, Pinterest has become a fantastic resource for businesses. If you’re still unsure, just check out all of the success stories on the Pinterest for Business page. The wide majority of Pinterest users are female, according to Pew Research Center -42% of online women use Pinterest.

According to Twitter, 77% of accounts lie outside the US, with the site supporting 33 languages.

The social media network for professionals has seen some massive growth since its official launch in May of 2003. According to LinkedIn, there are more than 347 million members in over 200 countries and territories in its network.

“It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”
– Gary Vaynerchuk